Saturday 10 October 2009
SUBVERT AD - RAISE AWARENESS
BILATERAL PROJECT "SUBVERT AD - RAISE AWARENESS. LET'S PLAN AN ADVERTISING CAMPAIGN ABOUT INTERCULTURAL DIALOGUE!"
This project involving ESCOLA SECUNDÁRIA /3 DE PINHAL DO REI, MARINHA GRANDE, PORTUGAL, and LICEO MARIA-ADELAIDE, PALERMO, ITALY, aimed to encourage intercultural dialogue, civil awareness, creativity and innovation through the use of advertising language and to raise awareness of the influence of advertising's persuasive devices on young people.
Students were encouraged to develop an understanding of how advertising influences their own behaviour and value system, and they were guided in the analysis of advertising messages and techniques in order to create "counter ads".
Students also produced public service campaigns in an effort to change people's attitudes and behaviours and stimulate positive change.
This campaign used the effective techniques found in real ads but addressed to pressing social issues that the students discussed together:
INTERCULTURAL DIALOGUE
FIGHTING RACISM AND VIOLENCE
PROMOTION OF CULTURAL DIVERSITY AND ACTIVE CITIZENSHIP
CONTRIBUTION OF DIFFERENT CULTURES TO EUROPE'S HERITAGE AND LIFESTYLES IMPROVING THE QUALITY OF LIVING TOGETHER AND OF THE COMMUNITY WELL-BEING
The final products was the creation of COUNTER-ADS and PUBLIC SERVICE CAMPAIGNS with images, slogans and videos as used in advertising.
The project integrated and used new multimedia technologies and the Internet (ICT).
This project involving ESCOLA SECUNDÁRIA /3 DE PINHAL DO REI, MARINHA GRANDE, PORTUGAL, and LICEO MARIA-ADELAIDE, PALERMO, ITALY, aimed to encourage intercultural dialogue, civil awareness, creativity and innovation through the use of advertising language and to raise awareness of the influence of advertising's persuasive devices on young people.
Students were encouraged to develop an understanding of how advertising influences their own behaviour and value system, and they were guided in the analysis of advertising messages and techniques in order to create "counter ads".
Students also produced public service campaigns in an effort to change people's attitudes and behaviours and stimulate positive change.
This campaign used the effective techniques found in real ads but addressed to pressing social issues that the students discussed together:
INTERCULTURAL DIALOGUE
FIGHTING RACISM AND VIOLENCE
PROMOTION OF CULTURAL DIVERSITY AND ACTIVE CITIZENSHIP
CONTRIBUTION OF DIFFERENT CULTURES TO EUROPE'S HERITAGE AND LIFESTYLES IMPROVING THE QUALITY OF LIVING TOGETHER AND OF THE COMMUNITY WELL-BEING
The final products was the creation of COUNTER-ADS and PUBLIC SERVICE CAMPAIGNS with images, slogans and videos as used in advertising.
The project integrated and used new multimedia technologies and the Internet (ICT).
2ND YEAR OF THE PROJECT
PUBLIC SERVICE CAMPAIGNS?
Public Service Advertising is commonly defined as "Advertising that serves the public interest." The objectives are education and awareness of significant social issues in an effort to change the public's attitudes and behaviours and stimulate positive social change.
Public Service Advertising is commonly defined as "Advertising that serves the public interest." The objectives are education and awareness of significant social issues in an effort to change the public's attitudes and behaviours and stimulate positive social change.
PSA MADE BY OUR STUDENTS
PUBLIC SERVICE CAMPAIGNS MADE BY OUR STUDENTS:
ATE: Violence
ATROPOS: Discrimination against the disabled
ERIS: Homophobia
HECATE: Smoking
NEMESIS: Drugs
TONOS: Condoms and Sexual Health
All the films were evaluated and voted for the "best campaign video" and the final results were presented at both schools and the community;
The completed SARA project was evaluated.
ATE: Violence
ATROPOS: Discrimination against the disabled
ERIS: Homophobia
HECATE: Smoking
NEMESIS: Drugs
TONOS: Condoms and Sexual Health
All the films were evaluated and voted for the "best campaign video" and the final results were presented at both schools and the community;
The completed SARA project was evaluated.
Tuesday 6 October 2009
BRAINSTORMING TO CREATE THE FILMS
Students had previous brainforming breafings and they made summaries of what they intended to film:
ERIS: Homophobia
MAIN TOPIC: Homophobia
MESSAGE SUMMARY:
2 homo couples (gay / lesbic) + 1 hetero couple
Demonstrate that there aren’t differences between a gay couple and a hetero couple.
COMPLETE TEXT OR MESSAGE TO BE FILMED:
IMAGES, PEOPLE, PLACES,A CTIONS:
MESSAGE SUMMARY:
2 homo couples (gay / lesbic) + 1 hetero couple
Demonstrate that there aren’t differences between a gay couple and a hetero couple.
COMPLETE TEXT OR MESSAGE TO BE FILMED:
IMAGES, PEOPLE, PLACES,A CTIONS:
HECATE: Smoking
MAIN TOPIC: Smoking
MESSAGE SUMMARY:
Every day smoking kills thousands of people in the world. We have to try to stop this massacre.
COMPLETE TEXT OR MESSAGE TO BE FILMED:
Only music.
IMAGES, PEOPLE, PLACES, ACTIONS:
Some scenes where people is smoking.
Pictures that show people afflicted by cancer or other diseases, consequences of smoking.
MESSAGE SUMMARY:
Every day smoking kills thousands of people in the world. We have to try to stop this massacre.
COMPLETE TEXT OR MESSAGE TO BE FILMED:
Only music.
IMAGES, PEOPLE, PLACES, ACTIONS:
Some scenes where people is smoking.
Pictures that show people afflicted by cancer or other diseases, consequences of smoking.
TONOS: Condoms and Sexual Health
MAIN TOPIC:Condoms / Sexual Health;
MESSAGE SUMMARY:
STD – “Prevention of sexual transmited deseases (STD’S) through the use of condoms”;
COMPLETE TEXT OR MESSAGE TO BE FILMED:
It’s not Stone Age…. It’s not a joke… It’s real, use condom!
-IMAGES, PEOPLE, PLACES, ACTIONS:
Dinosaur miniatures, LEGO characters, pictures of sadness and illness because of the STD’s, paper and homemade scenarios, taking photos and make a movie “framed”, OST is made with already existent songs.
MESSAGE SUMMARY:
STD – “Prevention of sexual transmited deseases (STD’S) through the use of condoms”;
COMPLETE TEXT OR MESSAGE TO BE FILMED:
It’s not Stone Age…. It’s not a joke… It’s real, use condom!
-IMAGES, PEOPLE, PLACES, ACTIONS:
Dinosaur miniatures, LEGO characters, pictures of sadness and illness because of the STD’s, paper and homemade scenarios, taking photos and make a movie “framed”, OST is made with already existent songs.
NEMESIS: Drugs
MAIN TOPIC: Drug use
MESSAGE SUMMARY:
With this video we want to show the effect of drug in people’s lives. ( represented by a couple in this movie).
COMPLETE TEXT OR MESSAGE TO BE FILMED:
-Slogan: Could she have a better life? ( yes , without drugs);
-Background comment
What is a life with drugs? That’s what we’re going to show you… (The couple is taking drugs)
Drug changes
You need more and more money, and to earn it you must be disposed to do anything, even sell your body. (Angela prostitutes herself)
The video begins with a couple taking drugs together.
The boy begins to shop steeling and the girl begins to prostituting herself to earn money for drugs to her and her boyfriend.
There are going to be two final endings: the woman dies form an overdose leaving her boyfriend all alone; the woman becomes pregnant and leaves drugs she creates a happy family.
PEOPLE:
-Filipe + Angela – couple
-Joana – drug dealers
-Enza – woman taking drug
-Elena + Alessandra – prostitutes
-Emanuel – client
PLACES:
-train station; supermarket; park; bathroom; school
MESSAGE SUMMARY:
With this video we want to show the effect of drug in people’s lives. ( represented by a couple in this movie).
COMPLETE TEXT OR MESSAGE TO BE FILMED:
-Slogan: Could she have a better life? ( yes , without drugs);
-Background comment
What is a life with drugs? That’s what we’re going to show you… (The couple is taking drugs)
Drug changes
You need more and more money, and to earn it you must be disposed to do anything, even sell your body. (Angela prostitutes herself)
The video begins with a couple taking drugs together.
The boy begins to shop steeling and the girl begins to prostituting herself to earn money for drugs to her and her boyfriend.
There are going to be two final endings: the woman dies form an overdose leaving her boyfriend all alone; the woman becomes pregnant and leaves drugs she creates a happy family.
PEOPLE:
-Filipe + Angela – couple
-Joana – drug dealers
-Enza – woman taking drug
-Elena + Alessandra – prostitutes
-Emanuel – client
PLACES:
-train station; supermarket; park; bathroom; school
ATE: Violence
MAIN TOPIC: The main theme chosen is VIOLENCE.
MESSAGER SUMMARY:
COMPLETE TEXT OR MESSAGE TO BE FILMED:
Juliana and Guilherme are married. They have two children, Miriam and Andrea. Guilherme comes back home and beats Juliana because of his stress at work. He’s frustrated, so he decide to go out to let off steam. By chance he meets a girl and rape her. His children, who saw him beating their mother, do the same at school with other students. This is to show people that violence generates more violence.
IMAGES, PEOPLE, PLACES, ACTIONS:
Places: Guilherme’s house, FAE and school.
MESSAGER SUMMARY:
COMPLETE TEXT OR MESSAGE TO BE FILMED:
Juliana and Guilherme are married. They have two children, Miriam and Andrea. Guilherme comes back home and beats Juliana because of his stress at work. He’s frustrated, so he decide to go out to let off steam. By chance he meets a girl and rape her. His children, who saw him beating their mother, do the same at school with other students. This is to show people that violence generates more violence.
IMAGES, PEOPLE, PLACES, ACTIONS:
Places: Guilherme’s house, FAE and school.
ATROPOS: Discrimination against the disabled
MAIN TOPIC: Discrimination against the disabled
MESSAGE SUMMARY:
COMPLETE TEXT OR MESSAGE TO BE FILMED:
Final slogan: “Discrimination is our great disability”
IMAGES, PEOPLE, PLACES, ACTIONS:
Black/white video with images, clips and slogans
I. Music: reading of a poem with a musical base (violin,…)
II. Sequences of photos or clips about an institute for mental or physical disabled men
Clips: bad weather, wind, disabled men and desolation, loneliness.
Photos: an old place (an institute, an old industry, a countryside…)
Music: reading of a poem from Edgar Alan Poe or Pessoa, about “normality”
MESSAGE SUMMARY:
COMPLETE TEXT OR MESSAGE TO BE FILMED:
Final slogan: “Discrimination is our great disability”
IMAGES, PEOPLE, PLACES, ACTIONS:
Black/white video with images, clips and slogans
I. Music: reading of a poem with a musical base (violin,…)
II. Sequences of photos or clips about an institute for mental or physical disabled men
Clips: bad weather, wind, disabled men and desolation, loneliness.
Photos: an old place (an institute, an old industry, a countryside…)
Music: reading of a poem from Edgar Alan Poe or Pessoa, about “normality”
Marinha Grande Meeting Evaluation
STUDENTS responded to the following questions by circling the answer that best represented their feelings about the project so far: 1 = very low; 5 = very high.
1) Did you enjoy the work group phase of the project in Marinha Grande?
1 (0%) 2 (0%) 3 (15%) 4 (23%) 5 (62%)
2) How would you rate the level of collaboration between you and your partners during the work in groups?
1 (0%) 2 (0%) 3 (21%) 4 (23%) 5 (56%)
3) How would you rate the level of communication within your group?
1 (0%) 2 (5%) 3 (13%) 4 (38%) 5 (44%)
4) Was there enough time to carry out the project activities?
1 (0%) 2 (3%) 3 (15%) 4 (33%) 5 (49%)
5) Are you satisfied with the final results of your group?
1 (0%) 2 (0%) 3 (5%) 4 (26%) 5 (69%)
6) Have you gained a better awareness of how PUBLIC SERVICE ADVERTISING works?
1 (0%) 2 (3%) 3 (15%) 4 (28%) 5 (54%)
(only for Italian students)1)
1) How would you rate the experience of living with a Portuguese family?
1 (0%) 2 (0%) 3 (0%) 4 (21%) 5 (79%)
2) Do you consider this an important part of the project?
1 (0%) 2 (0%) 3 (5%) 4 (11%) 5 (84%)
1) Did you enjoy the work group phase of the project in Marinha Grande?
1 (0%) 2 (0%) 3 (15%) 4 (23%) 5 (62%)
2) How would you rate the level of collaboration between you and your partners during the work in groups?
1 (0%) 2 (0%) 3 (21%) 4 (23%) 5 (56%)
3) How would you rate the level of communication within your group?
1 (0%) 2 (5%) 3 (13%) 4 (38%) 5 (44%)
4) Was there enough time to carry out the project activities?
1 (0%) 2 (3%) 3 (15%) 4 (33%) 5 (49%)
5) Are you satisfied with the final results of your group?
1 (0%) 2 (0%) 3 (5%) 4 (26%) 5 (69%)
6) Have you gained a better awareness of how PUBLIC SERVICE ADVERTISING works?
1 (0%) 2 (3%) 3 (15%) 4 (28%) 5 (54%)
(only for Italian students)1)
1) How would you rate the experience of living with a Portuguese family?
1 (0%) 2 (0%) 3 (0%) 4 (21%) 5 (79%)
2) Do you consider this an important part of the project?
1 (0%) 2 (0%) 3 (5%) 4 (11%) 5 (84%)
2nd YEAR EVALUATION
1) Did the COMENIUS SARA PROJECT experience meet your expectations?
1 (0%) 2 (0%) 3 (8%) 4 (23%) 5 (69%)
2) Do you feel your English skills have improved?
1 (3%) 2 (10%) 3 (26%) 4 (28%) 5 (33%)
3)Did you gan a better knowledge of the other country's lifestyle?
1 (0%) 2 (0%) 3 (3%) 4 (36%) 5 (61%)
4)Did you gan a better knowledge of the other country's language?
1 (0%) 2 (5%) 3 (18%) 4 (28%) 5 (49%)
5)Would you repeat a COMENIUS PROJECT experience?
1 (0%) 2 (0%) 3 (5%) 4 (18%) 5 (77%)
1 (0%) 2 (0%) 3 (8%) 4 (23%) 5 (69%)
2) Do you feel your English skills have improved?
1 (3%) 2 (10%) 3 (26%) 4 (28%) 5 (33%)
3)Did you gan a better knowledge of the other country's lifestyle?
1 (0%) 2 (0%) 3 (3%) 4 (36%) 5 (61%)
4)Did you gan a better knowledge of the other country's language?
1 (0%) 2 (5%) 3 (18%) 4 (28%) 5 (49%)
5)Would you repeat a COMENIUS PROJECT experience?
1 (0%) 2 (0%) 3 (5%) 4 (18%) 5 (77%)
Thursday 1 October 2009
SECOND YEAR
WORK FOR THE SECOND YEAR OF THE PROJECT:
- Investigation and study, by the students, of PUBLIC SERVICE CAMPAIGNS, for them to develop an understanding of how advertising can reflect or influence their own social behaviour and can be used as prevention and change of social system of values.
EXCHANGE: ITALIAN CLASS VISITS PORTUGAL
The students will work in groups:
- each group choose a topic and a message that they feel important regarding intercultural, social and civic issues (intercultural dialogue, fighting racism and violence3, promotion of cultural diversity and active citizenship, the contribution of different cultures to Europe's heritage and lifestyles, improving the quality of living together, community well-being);
- each group will create its own PUBLIC SERVICE CAMPAIGN, with images, slogans, music and messages on a final DIGITAL VIDEO (3 minutes).
UNTIL THE END OF THE PROJECT:
- students must evaluate the final DIGITAL VIDEOS and vote for the "most persuasive", "best image", "best video";
- the final results will be presented at both schools and the community;
- SARA project will be evaluated.
- Investigation and study, by the students, of PUBLIC SERVICE CAMPAIGNS, for them to develop an understanding of how advertising can reflect or influence their own social behaviour and can be used as prevention and change of social system of values.
EXCHANGE: ITALIAN CLASS VISITS PORTUGAL
The students will work in groups:
- each group choose a topic and a message that they feel important regarding intercultural, social and civic issues (intercultural dialogue, fighting racism and violence3, promotion of cultural diversity and active citizenship, the contribution of different cultures to Europe's heritage and lifestyles, improving the quality of living together, community well-being);
- each group will create its own PUBLIC SERVICE CAMPAIGN, with images, slogans, music and messages on a final DIGITAL VIDEO (3 minutes).
UNTIL THE END OF THE PROJECT:
- students must evaluate the final DIGITAL VIDEOS and vote for the "most persuasive", "best image", "best video";
- the final results will be presented at both schools and the community;
- SARA project will be evaluated.
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