Tuesday 31 March 2009
Wednesday 11 March 2009
ACTIVITIES IN APRIL IN PALERMO
Portuguese PUPILS visit PALERMO, in SICILY, Italy, from 29 March to 9 April.
Together, the Portuguese and the Italian classes will:
* examine Ads and discuss the persuasive techniques being used;
* brainstorm a list of hurtful messages promoted in ads studied during the first phases of the project work, and choose some that they feel important;
* work to create ads that counteract the messages of mainstream advertising;
* choose the most effective way to communicate their counter-message with images, slogans, ideas....
* draft an ad;
The products will be shown in the school and will be added to the respective school web-sites and to this blog.
Together, the Portuguese and the Italian classes will:
* examine Ads and discuss the persuasive techniques being used;
* brainstorm a list of hurtful messages promoted in ads studied during the first phases of the project work, and choose some that they feel important;
* work to create ads that counteract the messages of mainstream advertising;
* choose the most effective way to communicate their counter-message with images, slogans, ideas....
* draft an ad;
The products will be shown in the school and will be added to the respective school web-sites and to this blog.
ACTIVITIES BEFORE APRIL
Each class will be parted in groups that will be encouraged to have contacts through e-mail with the partners.
Before they examine ads, students will first reflect upon what they want, as teenagers, will gather some information and compare this data to advertising analysis that we will do later in the project work.
Then pupils will:
* discuss what an ad is and learn about the persuasive techniques used by advertisements;
* have a notebook section for ongoing vocabulary acquisition.
* collect information by surfing the net, reading articles, interviewing and chatting
* identify the persuasive techniques used in print and TV ads and then analyse the messages of the ads they will compare these messages with their own values
* explore the ways in which companies directly target them
* be encouraged to develop an understanding of how advertising either reflects or influences their own behaviour and value system and will write a persuasive essay
* have a notebook section for ongoing vocabulary acquisition.
* collect information by surfing the net, reading articles, interviewing and chatting
* identify the persuasive techniques used in print and TV ads and then analyse the messages of the ads they will compare these messages with their own values
* explore the ways in which companies directly target them
* be encouraged to develop an understanding of how advertising either reflects or influences their own behaviour and value system and will write a persuasive essay
Each national group will compare the materials of the corresponding groups to examine similarities and differences.
OUR STUDENTS' TEXTS ABOUT ADS - 4/5/19/11A/EVA
Values, all of us have them, and for sure, without them we wouldn’t live or, at least, our life wouldn’t be nothing but on empty existence, completely non-sense, we wouldn’t have nothing to control our behaviour, nothing too guide us, nothing to lead us neither any ideals to discuss and fight for.
However, neither in all Human Kind nor even in a little group the values of each person are the same, we all follow different lines of thought, which isn’t a bad thing at all. It is just necessary, because otherwise if our opinions didn’t follow different paths, our minds wouldn’t keep awake.
In fact, such a simple thing as smoking can become a big reflection, with different opinions between the group members. So while two of us, in spite of realising that smoking is bad to their health and to their body, and in spite of recognizing that they have to respect that some people don’t feel comfortable when they’re close to smoking people, claim that we have to respect both opinions, we have to accept that some people like to smoke, enjoy it and even have that need. On the other hand, some of us think that it isn’t that bad to smoke when people hang out with friends, once in a while, but that those people shall be aware of the danger of getting addicted, and some even think that we never should smoke because it’s not only bad for our health as for the health of people around us, and there is no way of avoiding become addicted.
However when talking about drugs all of us agree that it depends on the kind of drugs we’re talking about, we mean, light drugs, like weed, can be used carefully and , of course, just rarely, but hard drugs, involving pills and needles and stuff like that, should never be even tried.
Just as everything on the Earth alcohol may also be taken carefully, we must be sensible and aware of the dangers of “overdrinking”, and if we follow that “rules” alcohol can even become a way of enjoy the night and have more fun because it make us less shy.
About fashion, all of us have almost the same opinion, we all think that it depends on each person if she/he wants or not follow trends or be fashion, but it is a little too much when people spend lots and lots of money in some pieces of clothing just because of being brand marks when sometimes they’re just equal to no-name branded clothes. But being fashion isn’t neccessary being a clone, we can’t dress something just because it’s a trend or something like that we can’t forget who we are, we can’t overpower our personality with a shirt ou a pair of pants, just as we can’t discriminate and stare at someone just because he/she has it own style we’ve got to accept differences and not mistreat someone just because it’s not just one more clone. By the way, talking about discrimination it leads us to another issue - racism. And to describe it there’s no other words, it is gross, awfull, creepy, and mean. We can’t discriminate people just because of their skin color, or different culture, faith or whatever. We all are humans, we all are thinking beings, we all are living-beings and we have to love, to accept, to respect.
However, neither in all Human Kind nor even in a little group the values of each person are the same, we all follow different lines of thought, which isn’t a bad thing at all. It is just necessary, because otherwise if our opinions didn’t follow different paths, our minds wouldn’t keep awake.
In fact, such a simple thing as smoking can become a big reflection, with different opinions between the group members. So while two of us, in spite of realising that smoking is bad to their health and to their body, and in spite of recognizing that they have to respect that some people don’t feel comfortable when they’re close to smoking people, claim that we have to respect both opinions, we have to accept that some people like to smoke, enjoy it and even have that need. On the other hand, some of us think that it isn’t that bad to smoke when people hang out with friends, once in a while, but that those people shall be aware of the danger of getting addicted, and some even think that we never should smoke because it’s not only bad for our health as for the health of people around us, and there is no way of avoiding become addicted.
However when talking about drugs all of us agree that it depends on the kind of drugs we’re talking about, we mean, light drugs, like weed, can be used carefully and , of course, just rarely, but hard drugs, involving pills and needles and stuff like that, should never be even tried.
Just as everything on the Earth alcohol may also be taken carefully, we must be sensible and aware of the dangers of “overdrinking”, and if we follow that “rules” alcohol can even become a way of enjoy the night and have more fun because it make us less shy.
About fashion, all of us have almost the same opinion, we all think that it depends on each person if she/he wants or not follow trends or be fashion, but it is a little too much when people spend lots and lots of money in some pieces of clothing just because of being brand marks when sometimes they’re just equal to no-name branded clothes. But being fashion isn’t neccessary being a clone, we can’t dress something just because it’s a trend or something like that we can’t forget who we are, we can’t overpower our personality with a shirt ou a pair of pants, just as we can’t discriminate and stare at someone just because he/she has it own style we’ve got to accept differences and not mistreat someone just because it’s not just one more clone. By the way, talking about discrimination it leads us to another issue - racism. And to describe it there’s no other words, it is gross, awfull, creepy, and mean. We can’t discriminate people just because of their skin color, or different culture, faith or whatever. We all are humans, we all are thinking beings, we all are living-beings and we have to love, to accept, to respect.
Carla
Catarina
Sara
Eva
OUR STUDENTS' TEXTS ABOUT ADS - 10/11/13/15/18/11A
We have a similar opinion among the members of the group about the use of drugs, alcohol and cigarettes. All of us think that those substances can be consumed if we don’t use them in big quantities and frequently, so that they do not damage our health by consuming them or getting addicted to them.
In our group there aren’t racist or xenophobic people, because we are tolerant, so we accept the immigrants and we don’t discriminate or distinguish people because of their races, colour, faith or nationality. We all think that everyone deserves the same opportunities and the same treatment in our society.
In Portugal there are many different cultures due to our proximity to the north of Africa, to the open borders in the EU and to the civilizations that occupied our territory.
We accept the idea of the free trade of people and goods among EU countries, but each country should preserve its national identity specially its language, culture and traditions.
In our group there are some different opinions about the use of brand clothes. In general we only buy brands because there is a better relationship between price and quality. We follow the main fashion trends as almost every teenager does, but we don’t spend much money in clothes and shoes just to be fancy and fashionable.
All of us consider that women have a role in the society as important as men and women should not be discriminated. We all agree that women must have the same opportunities because nowadays they perform an important role in the society: women have their own job and, at the same time they are wives, mothers and housewives.
In our group there aren’t racist or xenophobic people, because we are tolerant, so we accept the immigrants and we don’t discriminate or distinguish people because of their races, colour, faith or nationality. We all think that everyone deserves the same opportunities and the same treatment in our society.
In Portugal there are many different cultures due to our proximity to the north of Africa, to the open borders in the EU and to the civilizations that occupied our territory.
We accept the idea of the free trade of people and goods among EU countries, but each country should preserve its national identity specially its language, culture and traditions.
In our group there are some different opinions about the use of brand clothes. In general we only buy brands because there is a better relationship between price and quality. We follow the main fashion trends as almost every teenager does, but we don’t spend much money in clothes and shoes just to be fancy and fashionable.
All of us consider that women have a role in the society as important as men and women should not be discriminated. We all agree that women must have the same opportunities because nowadays they perform an important role in the society: women have their own job and, at the same time they are wives, mothers and housewives.
Eduardo Batista -10
Emanuel Pereira - 11
João Ferreira - 13
Pedro Gaspar - 15
Ricardo Ferreira - 18.
OUR STUDENTS' TEXTS ABOUT ADS - 2/7/10/16/11B
→ Racism/Xenophobia – Racism and xenophobia are extremely wrong ideals. Every race has its own characteristics, that we must use to make a better world.
→ Drugs – Drug consume is totally wrong, but if we have the chance of consumption, we just have to say no to drugs, specially nowadays, with all the information we have about the side effects of consuming drugs.
→ Tobacco – There's tons of informations about health problems that tobacco creates, specially breathing problems. Also, in a time when everyone wants to live more and better, I don't get why some people with that concern smoke, since tobacco reduces our life time.
→ Alcohol – A little bit like tobacco, alcohol creates many health problems, that we have information about, but many people still drink alcohol, even knowing that it reduces their life time.
→ Fashion – Fashion is something that people shouldn't follow. Every person has an unique identity, and in a certain way, by following fashion, ends up destroying that unique identity, and ends uup being up being equal to others.
Bruno Franco - 2
Diogo Domingues - 7
Fernando Henriques - 10
João Carvalho - 16
→ Drugs – Drug consume is totally wrong, but if we have the chance of consumption, we just have to say no to drugs, specially nowadays, with all the information we have about the side effects of consuming drugs.
→ Tobacco – There's tons of informations about health problems that tobacco creates, specially breathing problems. Also, in a time when everyone wants to live more and better, I don't get why some people with that concern smoke, since tobacco reduces our life time.
→ Alcohol – A little bit like tobacco, alcohol creates many health problems, that we have information about, but many people still drink alcohol, even knowing that it reduces their life time.
→ Fashion – Fashion is something that people shouldn't follow. Every person has an unique identity, and in a certain way, by following fashion, ends up destroying that unique identity, and ends uup being up being equal to others.
Bruno Franco - 2
Diogo Domingues - 7
Fernando Henriques - 10
João Carvalho - 16
OUR STUDENTS' TEXTS ABOUT ADS - 1/9/11/14/11B
Based on several different opinions in the group, we wrote a short text about each Project theme.
→ Drugs – The majority of the group doesn’t agree with drug consumption, although one of the members of the group, thinks that if it is consumed rarely or in special occasions, it won’t make too much damage.
→ Tobacco – We don’t care whether people smoke or not, we think that each person is responsible for what they do, but sometimes we are influenced by our friends. However personally we wouldn’t smoke.
→ Racism/Xenophobia – We think it’s unfair that some people judge and harm others because of their race, skin color or religion. We are all equal in rights and duties, each one of us is important and shouldn’t be labeled by their characteristics.
→ Fashion – Fashion for us is important because it tells a lot about the peoples’ style. It is easier to get a Job or being with our friends if we dress well and mainly brand clothes. People don’t mind spending a lot of money, just to look good.
→ Violence – We are against any type of violence, we think it’s wrong that people hurt others, and most of the times for no reason.
→ Alcohol – Nowadays there are more teenagers who drink liquor, at least on special days. We think that occasionally, it’s not bad to drink, it helps us to ease our minds.
→ Cultural Diversity – We think cultural diversity can be just a good thing, because we can learn different cultures and languages, although there are some divergences with many kinds of cultures.
→ European Identity – We think that it’s a very controversial subject, because we all consider ourselves as Portuguese people, even if our country has bad things which will never benefit us. But on the other hand when we leave Portugal and go to some other European country, we are welcome most of the times, so it makes us think at the same time we are European people.
Text written by:
11 - Filipe
9 - Emanuel Agostinho
14 - Joana Ribeiro
1 - Ângela
→ Drugs – The majority of the group doesn’t agree with drug consumption, although one of the members of the group, thinks that if it is consumed rarely or in special occasions, it won’t make too much damage.
→ Tobacco – We don’t care whether people smoke or not, we think that each person is responsible for what they do, but sometimes we are influenced by our friends. However personally we wouldn’t smoke.
→ Racism/Xenophobia – We think it’s unfair that some people judge and harm others because of their race, skin color or religion. We are all equal in rights and duties, each one of us is important and shouldn’t be labeled by their characteristics.
→ Fashion – Fashion for us is important because it tells a lot about the peoples’ style. It is easier to get a Job or being with our friends if we dress well and mainly brand clothes. People don’t mind spending a lot of money, just to look good.
→ Violence – We are against any type of violence, we think it’s wrong that people hurt others, and most of the times for no reason.
→ Alcohol – Nowadays there are more teenagers who drink liquor, at least on special days. We think that occasionally, it’s not bad to drink, it helps us to ease our minds.
→ Cultural Diversity – We think cultural diversity can be just a good thing, because we can learn different cultures and languages, although there are some divergences with many kinds of cultures.
→ European Identity – We think that it’s a very controversial subject, because we all consider ourselves as Portuguese people, even if our country has bad things which will never benefit us. But on the other hand when we leave Portugal and go to some other European country, we are welcome most of the times, so it makes us think at the same time we are European people.
Text written by:
11 - Filipe
9 - Emanuel Agostinho
14 - Joana Ribeiro
1 - Ângela
OUR STUDENTS' TEXTS ABOUT ADS - 12/17/20/11B
→ Tobacco:
In our group no one is a smoker.
We all agree that tobacco is something harmful to the health of the smoker.
We are supporters of the prohibition of the consumption of tobacco in closed places independently of the existence of places for smokers and non-smokers.
→ Alcohol:
One of the elements of our group, because of his health, can’t consume alcohol. The rest of the elements consume occasionally.
It’s common to the three elements the opinion that it is not necessary to over-consume liquor, but we don’t judge who doesn’t think like us.
→ Drugs:
No one in our group consumes drugs, however, we wonder what kind of feelings the consumption of drugs arouses in people who take them. We agree that drugs are useless and too expensive.
Drugs should only be used for medical purposes.
→ Racism:
The elements of our group don’t discriminate against anyone, but they fear some of the gypsies and they understand the distance kept from the gypsies.
However, we recognize that they have reasons to act violently, since they are discriminated against by other persons.
→ Violence:
The three elements of the group are against violence, because problems should be resolved in a civilized way. However we think that in some extreme cases, it’s necessary to act offensively to obtain results.
→ Xenophobia:
We don’t oppose to any nationality or culture, we support interculturality.
→ Cultural diversity:
According to what we have said before about xenophobia, we don’t discriminate against anyone with a different culture than ours.
→ European identity:
We always consider first the country and next the fact of belonging to an European community or other communities.
We think that belonging to a community brings benefits to the country and the community.
→ Fashion:
The three elements of our group show some pleasure regarding fashion and everything that is connected to the same. We defend that fashion is becoming more and more important in society. However it has positive and negative aspects. Fashion gives comfort to people, however it is a waste of money and sometimes is used as discrimination against other persons.
We don’t agree with some stereotypes of excessively thin models because it is not a form of beauty, although some persons have a different opinion.
In conclusion our group thinks that fashion is a form of expression defined by everyone.
Text written by:
Guilherme Madeira Ner 12
Juliana Marrazes Ner 17
Rita Moleiro Ner 20
Class: 11th B
In our group no one is a smoker.
We all agree that tobacco is something harmful to the health of the smoker.
We are supporters of the prohibition of the consumption of tobacco in closed places independently of the existence of places for smokers and non-smokers.
→ Alcohol:
One of the elements of our group, because of his health, can’t consume alcohol. The rest of the elements consume occasionally.
It’s common to the three elements the opinion that it is not necessary to over-consume liquor, but we don’t judge who doesn’t think like us.
→ Drugs:
No one in our group consumes drugs, however, we wonder what kind of feelings the consumption of drugs arouses in people who take them. We agree that drugs are useless and too expensive.
Drugs should only be used for medical purposes.
→ Racism:
The elements of our group don’t discriminate against anyone, but they fear some of the gypsies and they understand the distance kept from the gypsies.
However, we recognize that they have reasons to act violently, since they are discriminated against by other persons.
→ Violence:
The three elements of the group are against violence, because problems should be resolved in a civilized way. However we think that in some extreme cases, it’s necessary to act offensively to obtain results.
→ Xenophobia:
We don’t oppose to any nationality or culture, we support interculturality.
→ Cultural diversity:
According to what we have said before about xenophobia, we don’t discriminate against anyone with a different culture than ours.
→ European identity:
We always consider first the country and next the fact of belonging to an European community or other communities.
We think that belonging to a community brings benefits to the country and the community.
→ Fashion:
The three elements of our group show some pleasure regarding fashion and everything that is connected to the same. We defend that fashion is becoming more and more important in society. However it has positive and negative aspects. Fashion gives comfort to people, however it is a waste of money and sometimes is used as discrimination against other persons.
We don’t agree with some stereotypes of excessively thin models because it is not a form of beauty, although some persons have a different opinion.
In conclusion our group thinks that fashion is a form of expression defined by everyone.
Text written by:
Guilherme Madeira Ner 12
Juliana Marrazes Ner 17
Rita Moleiro Ner 20
Class: 11th B
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