COMENIUS SARA PROJECT
PALERMO PROJECT MEETING
29 March – 09 April 2009
ACTIVITIES SURVEY
Portuguese students answered the following questions (1 represents the lowest and 5 the highest)
A. Did you like working on the project activities in Palermo?
4 (35%) 5 (65%)
B. Was there enough time to carry out the project activities?
3 (35%) 4 (30%) 5 (35%)
C. Did the members of your group work well together?
2 (15%) 3 (30%) 4 (20%) 5 (30%)
D. Are you satisfied with the final results of your group?
2 (5%) 4 (50%) 5 (45%)
E. Was your awareness of advertising raised?
3 (20%) 4 (70%) 5 (10%)
HOW?
“This experience was very rich. Now I’m more careful about the ads.”
“I’ve never worked with advertising before, at least so directly, and it was very interesting to make our own ads, with our own ideas and effort.”
“It showed the backstage of advertising world, everything what’s beyond the outdoors, the brochures, theads we have to face in our day-by-day.”
“Now I know more rules about advertising and we can see beyond the images.”
“We get a better interpretation and comprehension of the main aims of each ad.”
“...especially against child labour and fast food.”
“We used a lot of techniques of advertising.”
“I already was aware of ads “power” but now, after seeing all the works, I understand better how advertising can really be persuasive.”
“All this work made us more sensitive to the “advertising phenomenom”.
“The members of our group worked very hard!”
“Now I know how is hard to make a good advertising.”
Thursday, 16 April 2009
Wednesday, 8 April 2009
TONOS ADS MADE IN PALERMO: ALCOHOL
Through these ads we decided to tackle a problem that affects most young people: alcohol.
We chose this topic to warn teenagers about the effects of alcohol: many social problems, violence, dependence, loss of identity, disorientation, unemployment and especially health problems which lead to death.
Our main purpose is to convince young people to make a right use of alcoholic drinks.
We chenged two original ads transforming them into an advertising campaign.
We maintained the same graphic structure in both ads and we only changed the slogan and image.
Using programmes like Photoshop and Fireworks in the first ad we modified the slogan from “playful” to “painful” thus indicating the lack of happiness and serenity; We made the girl's body full of bruises as symbols of violence and we also changed the bottle title “smirnoff” to “smirkoff” thus indicating the lack of smile when we drink and consume alcoholic drinks.
In the second ad we modified the slogan from “probably the best beer in the world” to “probably the best liver destroyer in the world”. As we can see the slogan is very similar, so we maintained the same structure criticizing the brand with its own idea.
Most times, people that usually drink have liver problems, so the liver is inside the caps in order to represent an image of a liver being eaten up and destroyed.
We chose this topic to warn teenagers about the effects of alcohol: many social problems, violence, dependence, loss of identity, disorientation, unemployment and especially health problems which lead to death.
Our main purpose is to convince young people to make a right use of alcoholic drinks.
We chenged two original ads transforming them into an advertising campaign.
We maintained the same graphic structure in both ads and we only changed the slogan and image.
Using programmes like Photoshop and Fireworks in the first ad we modified the slogan from “playful” to “painful” thus indicating the lack of happiness and serenity; We made the girl's body full of bruises as symbols of violence and we also changed the bottle title “smirnoff” to “smirkoff” thus indicating the lack of smile when we drink and consume alcoholic drinks.
In the second ad we modified the slogan from “probably the best beer in the world” to “probably the best liver destroyer in the world”. As we can see the slogan is very similar, so we maintained the same structure criticizing the brand with its own idea. Most times, people that usually drink have liver problems, so the liver is inside the caps in order to represent an image of a liver being eaten up and destroyed.NEMESIS ADS MADE IN PALERMO: CARS
Through this ad we wanted to show that when we buy a car we don’t need to adopt a certain lifestyle because we buy what we like regardless of our status and income.
We have chosen a mansion as background and a Fiat Panda as a car that uses less polluting
energy sources (GPL) in order to show that rich people, who normally would buy expensive and polluting cars, could choose less polluting ones without worrying about brand names.
We have decided to draw the ad ourselves to give a personal touch to our work… 
…we have also decided to paint the drawing so it could be more appealing to the public; and we have chosen “Lifestyle is not in your car” as a slogan because we think lifestyle is not in the car you buy.
We have chosen a mansion as background and a Fiat Panda as a car that uses less polluting
energy sources (GPL) in order to show that rich people, who normally would buy expensive and polluting cars, could choose less polluting ones without worrying about brand names.
We have decided to draw the ad ourselves to give a personal touch to our work…
…we have also decided to paint the drawing so it could be more appealing to the public; and we have chosen “Lifestyle is not in your car” as a slogan because we think lifestyle is not in the car you buy.
HECATE ADS MADE IN PALERMO: SMOKING
We chose this topic, because smoking is a problem which affects a lot of people around the globe, not only young people but also old people. There has been an increase in young people smoking. Besides, smoking creates a lot of health problems. So we chose this topic, with the purpose to alert everyone.
Ads:
1 – “Why stop there?”
This image shows us that smoking takes away the most important things in our lives, and the man in the image is breathing away his life.
The slogan “Why stop there?” asks any person that reads it why we would throw away our lives just for some mere moments of pleasure.
3 – “Don’t get hooked” 2
The same as the other one before, but this time, instead of a cigarette we have on the bait a Camel, representing the trademark with the same name.
Also, on the back of the Camel there is a skull with crossbones, meaning that Camel cigarettes are dangerous.
Ads:
1 – “Why stop there?”
This image shows us that smoking takes away the most important things in our lives, and the man in the image is breathing away his life.
The slogan “Why stop there?” asks any person that reads it why we would throw away our lives just for some mere moments of pleasure.
(THIS AD WAS VOTED AS THE STRONGEST IMAGE!)
2 – “Don’t get hooked”
In this ad we use the expression “hooked” that is normally used when people are addicted to something.
And the hook in the image represents that addiction, as if we were fish and the bait of the fisherman was the cigarette.
3 – “Don’t get hooked” 2
The same as the other one before, but this time, instead of a cigarette we have on the bait a Camel, representing the trademark with the same name.
Also, on the back of the Camel there is a skull with crossbones, meaning that Camel cigarettes are dangerous.
ERIS ADS MADE IN PALERMO: CHILD LABOUR
Hello, good morning to everyone!!
We are going to show our work, concerning child labour and we chose this subject because it is a global problem: Child labour refers to the employment of children at regular and sustained labour. This practice is considered exploitative by many international organizations and is illegal in many countries. Child labour was used to varying extents through most of history, but entered public dispute with the beginning of universal schooling, with changes in working conditions during industrialization, and with the emergence of the concepts of workers' and children's rights.
We designed 3 ads.
The first one is a little baby that is scared about his own future. This ad was made using photoshop. We put the symbol of Nike in his head to mean that when the baby was born he was already a work tool. We used the Nike’s slogan “Just do it” changing it in “Just don’t do it” to fight against children’s exploitation.
The second one shows a man wearing a jacket and looking at his back where there is a slogan: “ you don’t wear just a jacket but also a child’s life”. With this slogan we want to convey the message that the jacket is very beutiful but it’s made by a child. So we would like to invite people not to buy something only for its good looks but to think about what’s behind it.
(THIS AD WAS VOTED AS THE STRONGEST SLOGAN!)
The last one is drawn from a Converse picture. We changed the brand of All Star into a brand with a child. The slogan “There’s a long way to go, don’t trample on your future” wants to explain that you must think before you buy it. We don’t trample on our future and children represent it.
ATROPOS ADS MADE IN PALERMO: ANIMAL TESTING
Bloody Tears
We decided to present you an ad about this theme because we think it is important to make people think about the consequences of their actions.
We, human kind, are always trying to achieve our so beloved perfection, the idea of a perfect body, perfect skin, perfect hair... but we don’t even think about what’s behind all that perfection. We often put our aims above everything else, we think we can overpower every creature, we think we are the master race, we think we can do everything and we can use all means to achieve our will. But think about it – is it worth all this cruelty? Is it worth using other living beings, torture them, kill them, use them just for getting a good shampoo or a good cream or a good eyeliner... Think again... is it worth?
We don’t think so and that’s why we have done this ad, to make you think, to show you what’s behind perfection.
We decided to present you an ad about this theme because we think it is important to make people think about the consequences of their actions.
We, human kind, are always trying to achieve our so beloved perfection, the idea of a perfect body, perfect skin, perfect hair... but we don’t even think about what’s behind all that perfection. We often put our aims above everything else, we think we can overpower every creature, we think we are the master race, we think we can do everything and we can use all means to achieve our will. But think about it – is it worth all this cruelty? Is it worth using other living beings, torture them, kill them, use them just for getting a good shampoo or a good cream or a good eyeliner... Think again... is it worth?
We don’t think so and that’s why we have done this ad, to make you think, to show you what’s behind perfection.
(THIS AD WAS VOTED AS THE MOST PERSUASIVE!)
Miss rat
The idea of doing this work occured to us after watching some ads on the internet, one of those that inspired us the most, showed a woman grabbing a bottle, whose brand was ‘’torture’’, inside which there was a little mouse. So we used this idea and made an ironic ad in which the humans and the animals exchange their places.
Therefore, instead of a mouse inside the bottle and a woman grabbing it, we drew a human inside the bottle and a female mouse grabbing a bottle whose brand is ‘’Human kind’’.
We all think that it is important to talk about this theme because everyday thousands of animals are tortured and killed, used as lab mice, even for the most shallow things. But think about it, at least for once: and if it were we instead of them? That’s why we chose the slogan ‘’With Human Kind my skin is perfect, thank you Human Kind’’.
ATE ADS MADE IN PALERMO: FAST FOOD
Originally we began by presenting different ideas, and in the end we chose fast food.
From this idea, we researched on the Internet and we drew several sample designs, from which we chose two.
Then we planned the pictures to be attractive, next we painted them using computer software.
The group chose two images:
the first shows a man “eating the world”, the idea was to show Man’s responsibility in destroying his own health. Besides, through the slogan, we can communicate that this type of food, which can be eaten quickly, also makes people fatter worldwide.
From this idea, we researched on the Internet and we drew several sample designs, from which we chose two.
Then we planned the pictures to be attractive, next we painted them using computer software.
The group chose two images:
the first shows a man “eating the world”, the idea was to show Man’s responsibility in destroying his own health. Besides, through the slogan, we can communicate that this type of food, which can be eaten quickly, also makes people fatter worldwide.
The second image represents a fast food factory, trying to show that this type of food “manufactures” fatter people. 
We hope that you have enjoyed our work!!Tuesday, 7 April 2009
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